7. SUMMARY This diploma thesis The information value and acceptability of forecasting is divided into a theoretical and a practical part. In the theoretical part the forecasting is described as a product of television newscast. I deal with the fact of forecasting entering the media communication. I deal with the information value that forecasts bring and show the way a piece of information is transferred from a producer to an addressee relating to the process of coding and decoding. I describe the acceptability of forecasts and its elements influencing comprehension. In relation to acceptability, textual linguistics is discussed in a separated subchapter. The last theoretical part deals with semiotics and semantics. These disciplines deal mainly with meaning and sings and that is the reason why they are not important only in the theoretical part but also in an analyzing part of this thesis. The analyzing part is based on semiotic survey analysis dealing with individual components of forecasts (visual, audio and audio-visual). The aim of this thesis is to find out which of components of forecasting brings the highest information value to respondents and which is best comprehensible for addressees. The survey results demonstrate that it is the audio forecasting that has a high information value and brings...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:329346 |
| Date | January 2013 |
| Creators | Bělohlávková, Kateřina |
| Contributors | Janovec, Ladislav, Palkosková, Olga |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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