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Využití Google Analytics v eshopu / The Use of Google Analytics in an Eshop

The main aim of this work is describing and explaining the possibilities of web analytics as a tool for effective evaluation of the web and campaigns performance. The benefit appreciate everybody, who makes decision on further web development and its marketing based on measured data. The work is divided into three main parts. The first describes how set up Google Analytics for measuring the web, the second part shows how read and interpret the measured data. In the third practical part are both applied for analyzing prohifi.cz shop.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85117
Date January 2011
CreatorsWeida, Petr
ContributorsMolnár, Zdeněk, Stříteský, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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