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Marketingový výzkum ve vybrané firmě / Marketing Research in Chosen Company

The aim of this thesis was to establish the contemporary level of geographic information systems use by municipal authorities in the Czech Republic. Far more the task was to design measures based on the results of this research for the GEFOS a.s. company, which is a provider of GIS and WMS and for whom the research has been realized. I chose the following methods: analysis of secondary data and questionnaire investigation via e-mail. The questionnaire consisted of 17 questions about GIS, WMS and companies, which provide GIS and WMS. 714 authority offices in the Czech Republic have been involved (mainly in cities). 34 % had in fact responded, which is 243 offices. It has been determined that 15 % of the offices do not use GIS. The greatest obstruction of the initiation of GIS is financial reason. Some offices do not own it also because of lack of information or because the purchase has already been in progress. As a result of this the communication with potential clients, who do not have GIS, explaining the advantages and working principles, adding the WMS offer and helping with the first GIS project initiation has been suggested. The research cleared factual imperfections of the single GIS and companies offering those. Imperfections of firms: mostly the low adjustment, high prices and long duration for solutions of problems or demands. Software is concerned those imperfections: the data actualization, function in common, graphics and data import. For those improvements have been suggested {--} to react and handle those imperfection and additional demands of the customers. This means to confront the known imperfections and demands with the factual services of the GEFOS company, remove or fulfill those and include some opposites of imperfections in the GIS offer of the GEFOS company. In the Web Map Services (WMS) area it has been discovered that those services have been used by only on third of 243 offices. That is why I have suggested measures to support WMS, which should ensure a higher informedness about WMS and what is more important it should waken the desire for WMS purchase. Far more with my research I found out about the most used GIS software (it is MISYS); the most important companies in this area (the first is GEPRO spol. s r.o.); the sufficiency of the offices with the single software and companies; the most common map servers (it is MISYS-WEB), data for creation of GIS, number of GIS administrators and the methods of data publication (e.g. municipal plans).

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:48342
Date January 2009
CreatorsKULÍČKOVÁ, Štěpánka
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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