This diploma thesis is focused on creating marketing plan for introducing new product to the market. Marketing plan is formed based on methods and approaches that are summarized in theoretical part of this thesis. The content of the plan is coming from micro and macro analyses and also form survey that has been conducted in this thesis. The output is adequate marketing plan for introducing new web based game to the market. In this diploma thesis is also suggested optimal price of the product.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223955 |
| Date | January 2013 |
| Creators | Žitník, Martin |
| Contributors | Martináková, Radka, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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