Return to search

Kulturní rozdíly ve webdesignu / Cultural Differences in Webdesign

This paper deals with theory of cultural differences, specifically cultural differences in web design. This paper aims at websites of investment promotional agencies (IPAs) and its target is to find out whether IPA's websites reflect national culture of representing country, so there is a kind of cultural divergence, or if cultural convergence prevails. The research is based on assumptions and theories of Dutch scientist Geert Hofstede and content analysis is used as a research method. The results imply cultural convergence among websites of IPAs and at the same time influence of Western countries is noticeable. Cultural differences, websites, design, investment promotional agencies, Geert Hofstede.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193628
Date January 2013
CreatorsRytina, Jan
ContributorsKincl, Tomáš, Charvát, Michal
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0017 seconds