Return to search

Využití kvalitativního a kvantitativního výzkumu pro tvorbu následné marketingové strategie u tištěných medií / Aplication of quality and quantity data outputs of research to be used for follow up marketing strategy in print medias

Diploma thesis entitled "Application of Qualitative and Quantitative Research Methods into Marketing Strategy of Print Medias" discusses employment of output research data accumulated on eye-tracking, in-depth interviewing and CAWI method of research. These research outcomes are further analyzed and implemented in the development process of the EURO Business Weekly strategy in the Czech publishing market. The final evaluation is based on a mutual comparison of results which were recorded by the EURO Business Weekly in the years 2005 and 2006.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:454828
Date January 2008
CreatorsHofmannová, Vlasta
ContributorsJungová, Eliška, Gibarti, Jana
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0016 seconds