The subject of the thesis is design a marketing survey of purchasing behavior in weight-loss products and mapping of customer awareness of product line of XL-S Medical. This survey is based on a single personal interviews, from which the results are analyzed. Based on these results, the suggested measures that will lead to an increase of merchantability XL-S Medical.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224312 |
| Date | January 2014 |
| Creators | Alexová, Veronika |
| Contributors | Hraběová, Jana, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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