The diploma thesis deals with the issue of contemporary lifestyle with the emphasis on wellness which has recently become its common part. The theoretical part defines the term wellness, describes its history and particular components, following chapter focuses on the providers of wellness services. The subject of the practical part is to analyse awareness of wellness products in public in order to find out how do the consumers approach to the question of healthy lifestyle and wellness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75005 |
| Date | January 2010 |
| Creators | Novotná, Jana |
| Contributors | Mlejnková, Lena, Petrů, Zdenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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