The thesis focuses on consumer behavior of Czechs on the Hungarian spa and wellness market. The aim is to analyze the decision making process and motivation in order to determine the key factors influencing the behavior. Suggestions and recommendations for the Hungarian spa service offer were made, as to better meet the desires and needs of Czech tourists.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46339 |
| Date | January 2009 |
| Creators | CHOVÍTKOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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