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Kvalitet proizvoda i usluga u velnes centrima kao faktor konkurentnosti hotela u Sloveniji / Quality of products and services in wellness centers as a factor of competitiveness of the hotels in Slovenia

<p>U&nbsp; doktorskoj&nbsp; disertaciji&nbsp; predstavljena&nbsp; je&nbsp; problematika poslovanja&nbsp; velnes&nbsp; centara,&nbsp; koji&nbsp; predstavljaju&nbsp; važan&nbsp; deo ugostiteljskih&nbsp; objekata,&nbsp; prilagođavanje&nbsp; obima&nbsp; i&nbsp; kvaliteta<br />velnes&nbsp; ponude&nbsp; potrebama&nbsp; velnes&nbsp; turista,&nbsp; kao&nbsp; i&nbsp; uticaj kvaliteta usluge u velnes centrima na konkurentnost hotela.U&nbsp; teorijskom&nbsp; delu&nbsp; doktorske&nbsp; disertacije&nbsp;&nbsp; predstavljena&nbsp; su glavna&nbsp; teorijska&nbsp; ishodi&scaron;ta&nbsp; koja&nbsp; se&nbsp; bave&nbsp; problematikom<br />definisanja&nbsp; pojmova velnes i subjektivno blagostanje,&nbsp; velnes turista&nbsp; i&nbsp; velnes&nbsp; turizma,&nbsp; kvaliteta&nbsp; usluga&nbsp; u&nbsp; hotelijerstvu, konkurentnosti.&nbsp; U&nbsp; empirijskom&nbsp; delu&nbsp; doktorske&nbsp; disertacije predstavljeni&nbsp; su&nbsp; rezultati&nbsp; istraživanja,&nbsp; dobijenih&nbsp; pomoću sledećih&nbsp; istraživačkih&nbsp; metoda:&nbsp; analiza&nbsp; podataka&nbsp; na&nbsp; vebsajtovima&nbsp; hotela,&nbsp; odnosno&nbsp; analiza&nbsp; velnes&nbsp; ponude&nbsp; hotela&nbsp; u loveniji&nbsp; i&nbsp; anketno&nbsp; istraživanje&nbsp; usmereno&nbsp; na&nbsp; posetioce<br />velnes centara&nbsp; izdvojenih&nbsp; hotela u Sloveniji.&nbsp; U zaključnom delu&nbsp; doktorske&nbsp; disertacije,&nbsp; pored&nbsp; zaključne&nbsp; diskusije&nbsp; o rezultatima&nbsp; istraživanja,&nbsp; istaknut&nbsp; je&nbsp; naučni&nbsp; i&nbsp; praktični<br />doprinos&nbsp; rada,&nbsp; kao&nbsp; i&nbsp; limitirajući&nbsp; faktori&nbsp; i&nbsp; preporuke&nbsp; za buduća istraživanja.</p> / <p>The&nbsp; doctoral&nbsp; dissertation&nbsp; presents&nbsp; wellness&nbsp; center,&nbsp; as&nbsp; an important part of the hotel, then adapting the diversity and quality of wellness offer to the needs of the wellness tourists, as&nbsp; well&nbsp; as&nbsp; the&nbsp;&nbsp;&nbsp; influence&nbsp; of&nbsp;&nbsp; service&nbsp; quality&nbsp; in&nbsp; wellness centers on the competitiveness of hotels.&nbsp; The theoretical part of&nbsp; the&nbsp; doctoral&nbsp;&nbsp; dissertation&nbsp; presents&nbsp; the&nbsp; main&nbsp; theoretical sources that deal with the problem of defining the concepts of wellness and subjective well-being, wellness tourism and&nbsp; &nbsp; wellness&nbsp; tourists, the quality of services in hotel industry, competitiveness.&nbsp; In&nbsp; the&nbsp; empirical&nbsp; part&nbsp; of&nbsp; the&nbsp; doctoral dissertation, the results of the research, obtained through the following&nbsp; research&nbsp; methods,&nbsp; were&nbsp; presented:&nbsp; analysis&nbsp; of data of hotel&nbsp; web sites, analysis of the hotel&#39;s wellness offer in Slovenia and&nbsp; survey research directed at visitors of the wellness centers of selected hotels in Slovenia.&nbsp; In the final part&nbsp; of&nbsp; the&nbsp; doctoral&nbsp; dissertation,&nbsp; in&nbsp; addition&nbsp; to&nbsp; the&nbsp; final discussion on the&nbsp; results &nbsp; of the research, the scientific and practical contribution of the work was emphasized, as well as&nbsp; the&nbsp; limiting&nbsp; factors&nbsp; and&nbsp; recommendations&nbsp; for&nbsp; future research.</p>

Identiferoai:union.ndltd.org:uns.ac.rs/oai:CRISUNS:(BISIS)110642
Date04 July 2019
CreatorsRančić Milica
ContributorsBlešić Ivana, Petrović Marko, Vukosav Svetlana, Košić Kristina, Turnšek Maja
PublisherUniverzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, University of Novi Sad, Faculty of Sciences at Novi Sad
Source SetsUniversity of Novi Sad
LanguageSerbian
Detected LanguageEnglish
TypePhD thesis

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