Food fraud can be traced back to the beginning of second century, but it was not until 2013 that the phenomenon of food fraud received the definition “intentional violation of the rules motivated by economical or financial gain” by the EU. In Sweden, the Swedish Food Agency (Livsmedelsverket) together with the municipal food inspectors work against food fraud. It is essential to detect food fraud in order to protect the Swedish consumers safety and health. The aim of this study is to assess consumers experience about food fraud and their mistrust to any food groups as well as consumers awareness about whistle blowing functions. In addition, differences between consumers and municipal food inspector’s estimation of the extent of food fraud in Sweden will be investigated. The study revealed that 51 % of the consumers have experienced food fraud and 48 % have experienced fear of being exposed to food fraud. Approximately 16 % also have a lack of trust to some food groups. The municipal food inspectors usually only control fraud when receiving tips but only a relatively small group of consumers are aware of the whistle blowing functions. An interesting pattern throughout the report is that meat and meat products scores significant high, both regarding consumers experience of fraud, avoidance of food groups and in ranking of most exposed food group. The study showed no significant difference between the consumers and the municipal food inspector’s estimation of the existent of food fraud in Sweden.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-184574 |
| Date | January 2021 |
| Creators | Jakobsson, Sophie |
| Publisher | Umeå universitet, Institutionen för ekologi, miljö och geovetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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