The aim of this diploma thesis is to describe complexly the marketing plan and strategy of launch Windows 7 in Czech republic, to describe the phase of execution of the campaign, to evaluate the effectiveness and productivity of marketing activities on the basis of the analysis of marketing and communication targets fulfillment and then to evaluate the effectiveness of PR as one of the tool of communications mix.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:18662 |
| Date | January 2009 |
| Creators | Bínová, Eva |
| Contributors | Mikeš, Jiří, Hyan, Robert |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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