Return to search

Using the Theil index in marketing to analyse variation in wine consumption habits

Historically, data on wine consumption has been difficult to obtain. Wine consumption habits have traditionally been reported as a mean value for various age groups and genders. In light of recent studies that have investigated actual alcohol consumption, this thesis investigates the accuracy of applying mean values to sub-groups within a population.

Identiferoai:union.ndltd.org:ADTP/284086
Date January 2003
CreatorsWilson, Damien
Source SetsAustraliasian Digital Theses Program
LanguageEN-AUS
Detected LanguageEnglish
RightsCopyright Damien Wilson 2003

Page generated in 0.0014 seconds