Return to search

Regional groupings, competitiveness and the potential for clusters in the wine industry

Before 1994 the South African wine industry was largely isolated from the global market. Access to markets after 1994 meant that South Africa had to adapt its product quality, style and operating procedures to compete internationally. In recent years, labour unrest and trade regulations have hampered both the reputation and the ability of South African wine producers to penetrate the export market. Using the theoretical framework of cluster theory and generic marketing this inquiry investigates whether regional groupings and clusters could result in the South African wine industry becoming more competitive.
This inquiry examines the role of regional identity, generic marketing, research and development, policy, and leadership in driving competitiveness in the wine industry and whether the potential for clusters exists through wine routes in South Africa. The study employs an exploratory research model which utilised semi structured interviews.
The findings suggest that the research and development component of South Africa’s wine industry lags behind other New World wine producing nations, and that none of the three tiers of government are in the process of creating conditions which would be conducive for the formation of clusters. The results also indicate that wine routes have a positive effect on regional identity, and that generic marketing complements the activities of boutique wine farmers. / Dissertation (MBA)--University of Pretoria, 2013. / lmgibs2014 / Gordon Institute of Business Science (GIBS) / MBA / Unrestricted

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:up/oai:repository.up.ac.za:2263/40648
Date January 2013
CreatorsSussman, Wayne
ContributorsVermaak-My, Andre, ichelp@gibs.co.za
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeMini Dissertation
Rights© 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.

Page generated in 0.0022 seconds