The present thesis deals with the establishment of a small business. It focuses more specifically on a business oriented on French wines and specialities. The theoretical part deals with the general explanation of concepts such as entrepreneur and small business, theory of business plan, collection and analysis of market-connected data. The analytical part includes research in the form of questionnaire with the aim of discovering customers´ preferences in the gastronomical market. The analytical part contains further analysis according to Porter, SLEPT analysis and SWOT analysis. The practical part focuses on the business plan of the small business with all its requirements.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:399728 |
| Date | January 2019 |
| Creators | Zahradník, Michal |
| Contributors | Řezníček, Michal, Koráb, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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