This thesis traces the history and development of Ms. magazine, in its three incarnations, between 1972 and 1992. Since its inception as a distinctly feminist monthly, Ms. has drifted between two categories of popular cultural artifacts (mainstream consumer culture and feminist counterculture) while distingishing itself as the only national feminist monthly in the United States, a key economic and symbolic feminist institution. The author compares the economic bases, ideological orientations and readerships of Ms. three incarnations in order to examine and the ways in which an ideological vehicle negotiates a consumer setting like the women's magazine industry. While serving to highlight debates surrounding the limitations of liberal feminist ideology, the history and development of Ms. magazine also raises questions concerning the validity of categories like "mainstream consumer culture/feminist counterculture" where contemporary women's media are concerned.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.69627 |
| Date | January 1993 |
| Creators | Clark, Caroline |
| Contributors | Robinson, Gertrude J. (advisor) |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Master of Arts (Graduate Communications Program.) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 001395890, proquestno: AAIMM91690, Theses scanned by UMI/ProQuest. |
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