This treatise investigates the representation of career opportunities for young girls as portrayed in three English-medium newspapers published in the Nelson Mandela Bay in 2010.While there have been numerous researches on the representation of women in the media, studies on career opportunities for young girls have yet to be conducted. Previous studies have established that girls were socialized to occupy nurturing roles in society: through parents, schools and social institutions like churches were chief socialization instruments. The use of language and rhetoric in the media often reiterates this socialization. Due to the power of the media to influence perceptions, this research reflects on the messages obtained by readers of the publications. The research is important because it aims to identify the trends of representation of career and life opportunities for girls in: The Herald, the Weekend Post and La Femme newspapers. A pilot study of articles on women and young girls was completed; this was followed by a main study. A content analysis of articles only on women and girls was conducted; whilst articles on young boys and men were excluded from this research, as its main focus was on women. The theoretical frameworks applied were the theories of journalism and feminism to determine the nature of representation. While the media organisations operate solely as a business, whose interest is to make profit, they have the fundamental responsibility of promoting values, particularly in South Africa. Under the leadership of the ANC-led government, plans have been executed to promote a 50/50 representation in government. Also, the participation of women in the private sector has improved through the requirements of the policy of Black Economic Empowerment, which aims to redress the wrongs of the past. This project has established that although the world has embraced feminism and the equality of women and men, much still needs to be done to reinforce these ideals, especially in the socialization of children.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8419 |
| Date | January 2012 |
| Creators | Matomela, Nwabisa Dineo |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Arts |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MA |
| Format | ca. 100 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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