Lam Wang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. / Includes bibliographical references (leaves 119-126). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.i / ABSTRACT (CHINESE) --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vii / LIST OF FIGURES --- p.ix / Chapter CHAPTER ONE --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objectives --- p.4 / Chapter 1.3 --- Significant --- p.5 / Chapter 1.4 --- Outline --- p.6 / Chapter CHAPTER TWO --- BACKGROUND AND LITERATURE REVIEW --- p.8 / Chapter 2.1 --- Literature from Psychology --- p.8 / Chapter 2.1.1 --- The conceptual issues of feminism --- p.8 / Chapter 2.1.2 --- The measurement issues of feminism --- p.10 / Chapter 2.2 --- Literature from Marketing --- p.15 / Chapter 2.3 --- The Changing Roles of Women in China --- p.19 / Chapter CHAPTER THREE --- CONCEPTUALIZING FEMALE ROLE ORIENTATTION --- p.23 / Chapter 3.1 --- Defining Female Role Orientation --- p.23 / Chapter 3.2 --- The Components of the Female Role Orientation --- p.24 / Chapter 3.2.1 --- Wifehood orientation --- p.26 / Chapter 3.2.2 --- Motherhood orientation --- p.27 / Chapter 3.2.3 --- Career orientation --- p.28 / Chapter 3.2.4 --- Society orientation --- p.29 / Chapter 3.2.5 --- Appearance orientation --- p.29 / Chapter 3.2.6 --- Love orientation --- p.31 / Chapter CHAPTER FOUR --- RESEARCH METHODOLOGY --- p.33 / Chapter 4.1 --- Overview --- p.33 / Chapter 4.2 --- Study 1: Item Generation and Refinement --- p.35 / Chapter 4.3 --- Study 2: Instrument Pretests --- p.36 / Chapter 4.3.1 --- Pretest 1: Item reduction and reliability testing --- p.36 / Chapter 4.3.2 --- Pretest 2: Further refinement for scale items --- p.37 / Chapter 4.4 --- Study 3: Reliability and Validity Assessment --- p.41 / Chapter 4.4.1 --- Sample and data collection --- p.41 / Chapter 4.4.2 --- Dimensionality assessment --- p.43 / Chapter 4.4.3 --- Item analysis and reliability assessment --- p.51 / Chapter 4.4.4 --- Validity assessment --- p.51 / Chapter 4.4.4.1 --- Convergent validity --- p.51 / Chapter 4.4.4.2 --- Discriminant validity --- p.55 / Chapter 4.4.4.3 --- Nomological validity --- p.57 / Chapter 4.5 --- Sutdy 4: Assessment of Scale Generalizability --- p.65 / Chapter 4.5.1 --- Sample and data collection --- p.65 / Chapter 4.5.2 --- Factor structure comparison --- p.70 / Chapter 4.5.3 --- Comparison of reliability and validity across samples --- p.77 / Chapter 4.5.3.1 --- Scale reliability --- p.77 / Chapter 4.5.3.2 --- Convergent validity --- p.78 / Chapter 4.5.3.3 --- Discriminant validity --- p.83 / Chapter 4.5.3.4 --- Nomological validity --- p.85 / Chapter 4.6 --- Additional Analysis --- p.91 / Chapter 4.6.1 --- Comparing Arnott's Feminism Scale with FRO in Four Cities of PRC --- p.91 / Chapter CHAPTER FIVE --- RESULT AND DISCUSSION --- p.104 / Chapter 5.1 --- Discussion of Findings --- p.104 / Chapter 5.2 --- Contributions --- p.106 / Chapter 5.3 --- Limitations and Directions for Future Research --- p.111 / APPENDICES / Chapter APPENDIX I. --- QUESTIONAIRE --- p.113 / Chapter APPENDIX II. --- FRO SCALE ITEMS (AFTER REFINEMENT) --- p.117 / Chapter APPENDIX III. --- CHINESE VERSION OF ARNOTT'S FEMINISM SCALE --- p.118 / REFERRENCES --- p.119
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_324913 |
| Date | January 2004 |
| Contributors | Lam, Wang., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ix, 126 leaves : ill. ; 30 cm. |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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