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Sociala medier  : När kunden själv får välja

<p>In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies’ concerning social media could vary a lot, and how we felt that this affected our personal view of the brands. Through a qualitative approach, where we interviewed six people with different backgrounds, we have examined the subject in order to explain how companies can use the characteristics of social media; conversation and interaction. Our results are based on that the social media entails both opportunities and challenges for companies, which are presented in detail in Chapter five.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:lnu-5740
Date January 2010
CreatorsHederström, Carl Johan, Riddez, Victor, Welander, Johan
PublisherLinnaeus University, Linnaeus School of Business and Economics, Linnaeus University, Linnaeus School of Business and Economics, Linnaeus University, Linnaeus School of Business and Economics
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, text

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