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Nový trend cestovního ruchu - Youth Travel / New trend in tourism – Youth Travel

The thesis examines Youth Travel, the new trend and new segment of tourism. Its goal is to analyze this market and recommend the appropriate strategy to the destinations and enterprises in order to attract Youth Travelers. The theoretical part presents the definition of Youth Travel, indicates its benefits and analyses the factors of its development. The analytical part is concerned with the potential of the Czech Republic for the development of Youth Travel and the tendency of Youth Travelers to visit this destination. The contribution of this work can be seen in the new product concept which might be helpful in attracting Youth Travelers to one of the regions of the Czech Republic.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113599
Date January 2011
CreatorsNakládalová, Alena
ContributorsIndrová, Jarmila, Voříšková, Barbora
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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