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Návrh marketingové strategie / Marketing Strategy Proposal

This diploma thesis deals with the design of a new marketing strategy for the Brno gym Velký Průvan. Based on theoretical knowledge, an analysis of the current state and the state of competition is prepared, which is the basis of the design part, which focuses on the modification of the current product due to the global pandemic, new PPC advertising and marketing on social networks. These changes should increase the competitiveness and, ultimately, the gym's sales.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:442904
Date January 2021
CreatorsŠevčík, Marek
ContributorsSchüller, David, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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