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Examining the value of banner ads a uses and gratifications study /

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 49 p. Includes two sample banner ads: one animated and one content-specific. Vita. Includes abstract. Includes bibliographical references (p. 34-37).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/52255397
Date January 2003
CreatorsNorman, Ashley E.
PublisherMorgantown, W. Va. : [West Virginia University Libraries],
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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