Taiwan Power Company has been facing the crises of demonstration whenever they plan to build a new transformer station. The process of dealing with this problem is tough and usually takes a long while. This study is to discuss some cases and communicative strategies that Taiwan Power Company has used to deal with the demonstration which the public protest against transformer stations. Through the process of solving the problem, they have learned to use public relation to approach the public, solve crises, overcome the difficulties, and eventually build their transformer stations to keep providing the public quality electricity.
Based on the previous documentation and researches, this study covers the topics such as ¡§not in my back yard (NIMBY)¡¨ to ¡§yes in my back yard ¡§(YIMBY)¡¨, how to build public relations and business image, the communication tools of handling crisis, and a case in Japan detailed how the power company handled and communicated with the public when building a transformer station. We are hoping that we can set up an example of crisis handling for Taiwan Power Company in the future through above topics.
The study method and subjects are based on the management activity by phases and aimed at the communication method of public relation and business image. To make this study more detailed and thorough, the selected cases are from where the author works at which include the cases in Xiaying, Tainan, Jiaxian, Kaohsiung, Neiwei, Kaohsiung and Longzi Kaohsiung. In addition, we include some of the related issues from similar cases in Dafon, Taipei, Qielao Chunghua, Nongyi, Pingtung in this study. We studied the whole process starting from the public demonstration to how the Power Company handled the protest and made the public¡¦s worries go away, then made the public from ¡§NIMBY¡¨ to ¡§YIMBY¡¨ and eventually built the transformer stations without obstacles.
In the end of this study, we discuss about what Taiwan Power Company has learned from the successful cases through the process of handling crises from public¡¦s demonstration such as ¡§turning enemies into friends and creating win-win situation¡¨. It fits the key concepts of Taiwan Power Company which are ¡§sincerity, care, creativity, service¡¨, ¡§overcoming the difficulty, sincerely communicating, resolving crisis¡¨, and ¡§Taiwan Power Company team was able to bring their wisdoms and efforts into the matter¡¨. In the future, Taiwan Power Company should try to apply the idea of environment protection and energy saving into the community when they plan to build a transformer station so that they can gain people¡¦s approval without encountering protests. For example, the Power Company made a green space open to the community when they built Dafon Taipei transformer station; Chi-chuan Li built a gazebo with the indemnity from Power Company when they built the transformer station in Qie-Lao Chung-hua. Taiwan Power Company also built an energy saving transformer station in Nongyi. These are very successful cases that Taiwan Power Company made the crises of protests go away.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727110-143931 |
| Date | 27 July 2010 |
| Creators | Chiu, Ching-Hui |
| Contributors | Ping-Yi Chao, Stephen D.H Tsai, Pei-How Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727110-143931 |
| Rights | unrestricted, Copyright information available at source archive |
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