The purpose of this study was to determinate the differences and similarities in the use of Internet and New Media between Czech Republic and Spain. This thesis defined the Internet user's profile and the usage of the Internet in both nations. It was also analyzed the social software Facebook, Tuenti (Spain) and Lidé (Czech Republic); the online encyclopedia Wikipedia and the server YouTube (and its closest competitor in each country). The information was mainly gathered from Internet. Then it was analyzed and compared. The author used her personal experience and knowledge of both cultures for the interpretation of the results. This work showed that there is not a big difference in the usage of Internet and New Media between these countries. For example, the difference in the Internet usage is not bigger than 5%. It also showed that Czech Republic has experienced the biggest growth in the area, even though Spain has more users. Both countries showed similar interest in web pages such as Facebook, Google and YouTube. Additionally, it demonstrated that the Spanish market is reacting better to the new opportunities offered by the social software. For this reason, they had created their own -- called Tuenti -- which is the main competition of Facebook in this country. On the other hand, Czech Republic does not have a website that counts with all the services offered by Facebook, which can explain the growth on the numbers of Czech users the last year. Wikipedia has versions available on the native languages of both countries. It is widely used, not only by the students who use it as a source for their paper work, but also in areas like marketing and journalism. YouTube is one of the most popular servers in these nations. They have their local video servers, but none of them have the same importance as YouTube. The author hopes this work will be a base for future investigators who will be interested on the comparison of these countries on the new technologies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19213 |
| Date | January 2009 |
| Creators | Pirela, Maríacristina Cáceres |
| Contributors | Pavlíček, Antonín, Montani, Antonio |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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