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Motivace a spokojenost mládeže se spotřebou náboženských statků v Církvi bratrské / Youth Motivation and Satisfaction in Consumption of Religious Goods in the Brethren Church

The subject of this master's thesis is to carry out an empirical research, which leads to describing current situation and to suggestions to raise satisfaction in consumption of religious goods. The first part concentrates on theoretical basis. Key terms and concepts are being defined, church marketing is being developed and secondary data analyzed. The second part deals with the descriptive research among youth and their motivation and satisfaction. In the conclusion of this thesis specific suggestions for improvement are offered.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113454
Date January 2011
CreatorsMareček, Benjamín
ContributorsSurynek, Alois, Hubinková, Zuzana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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