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Analýza vybrané firmy / Analysis of the Selected Company

The aim of this thesis is to undertake a comprehensive analysis of the company. In thesis is used in the analysis PEST Porter’s five forces model, SWOT analysis and fundamental analysis. Based on this analysis were identified shortcomings and proposed improvements. The main problems arising from the resulting analysis is a high percentage of the cost of goods sold, poor payment behavior of customers, through which the company is forced to proceed to bank loans and. It is therefore necessary to eliminate these problems that the company achieves higher margins and higher profit.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223126
Date January 2011
CreatorsMajchráková, Denisa
ContributorsSovjak, Josef, Pernica, Martin
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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