This dissertation describes the marketing strategies of ZVVZ Enven Engineering, a.s. in Czech and foreign market. Theory of marketing strategies is mentioned in the first chapter. The company and its marketing strategies are presented in the second chapter. The company's competitors and marketing specifics of Russian speaking countries are analyzed in the third chapter. The suggestions of the marketing strategies of ZVVZ Enven Engineering, a.s. are stated in the last chapter.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:142158 |
| Date | January 2012 |
| Creators | Spilková, Eliška |
| Contributors | Filipová, Alena, Pavlík, Zdeněk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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