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Segmentace trhu dámských doplňků / Segmentation of Women s Accessories

The aim of my diploma thesis is to reveal, describe and develop the profile of segments. To gather the primary data I used the method of on-line questioning. Using the aggregate analysis tool -- the statistics program SPSS Statistics for Windows 19 -- I revealed four segments, consequently I focused on the development of the profile. Each of the monitored segments showed certain specifics based on which I suggested a marketing recommendation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75214
Date January 2010
CreatorsSutnerová, Kamila
ContributorsKoudelka, Jan, Zamazalová, Marcela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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