The main goal of this thesis is to analyse the position of the Ceska sporitelna bank (Czech savings bank) on the czech banking market by applicaion of multiple criteria decision making methods. Analysis is concetrate in two parts - the bank in its complexity and also in the product portfolio mainly in the area of current account as a most strategic banking product. The comparsion of banking products or banks at all is not a goal of this thesis. The thesis is concerned on a basic analysis based on certain presumpions and restrictions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10383 |
| Date | January 2009 |
| Creators | Gavlasová, Zuzana |
| Contributors | Kuncová, Martina, Bureš, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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