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Let us tell you a story... : A study about the understanding of storytelling as a branding tool

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Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-67997
Date January 2017
CreatorsSophia, Monié, Emy, Pettersson
PublisherLinnéuniversitetet, Institutionen för marknadsföring (MF)
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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