The thesis deals with usage of additional services as a marketing technique of utility companies after the liberalization of natural gas and electricity markets. Aim of the thesis is to design a portfolio of additional services that will provide a utility company with a loyal customer base. The portfolio is based on analysis of theoretical background as well as analysis of current supply of additional services on Czech and foreign utility markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124815 |
| Date | January 2012 |
| Creators | Koudelka, Martin |
| Contributors | Vávra, Oldřich, Pokorný, Miloslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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