This diploma thesis deals with communication of public administration. It is focused on communication ways of public administration. It presents them theoretically and practically. In the first part there are defined basic terms of communication. The author provides knowledge about communication tools and their usage in public administration. The importance of modern communication technologies is emphasized. Then the public administration and its aspects influencing its communication are presented. In the last part of this thesis the theoretical knowledge is applied to real practice and demonstrated on communication strategy of Prague' Magistrate.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10871 |
Date | January 2009 |
Creators | Jašková, Kristýna |
Contributors | Khendriche Trhlínová, Zuzana, Kadeřábková, Jaroslava |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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