¡@In pace with the digital service development and technology expansion, the traditional media environment is in a transformation period. Along with the innovation of mobile reading, there is coming an emerging trend, digital mobile reading in the entire world. Therefore, it is clear that print media is toward to the digital convergence trend.
¡@
¡@It is iPad, first launch tablet in 2011. Apr., contributed to the highest tablet market share among all for Apple Inc. In the future, tablet is going to be a kind of innovative and leading media tools. For that reason, there are plenty of traditional print media companies plan to launch iPad applications. Then, print media not only becomes the potential novel media technology but also leads the trend of print media transformation. However, print media application at present is still in the primary stage. It is still waiting for market test that print media application could be the main stream or not, in the coming future.
¡@¡@This research, on the basis of Rogers¡¦ ¡§Diffusion of Innovations,¡¨ investigates and analyzes the print media applications. Also, setting United Daily News iPad Application as an example, it is focus on the relationship among the features of the early adopters, demographic variables, perceived characteristics of innovations, lifestyle and the willing of print media applications intension. Through the collaboration between academy and industry, UDN. COM, it is 396 effective samples after collecting that distributes to United Daily News iPad Application and UDN. COM. (digital information area)
¡@¡@The result shows that the profiles of the early adopters using United Daily News iPad Application are middle-aged males, well-educated and high income. It is demographic variables, perceived characteristics of innovations and media usage behavior that significantly impact on the willing of print media applications intension. Further, the lifestyle prototype, much closer to sophisticated and fashionable, life expansionists and preference for foreign products, owns superior adoption intensions to United Daily News iPad Application.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0703112-014600 |
| Date | 03 July 2012 |
| Creators | Huang, Wei-Ling |
| Contributors | Fen-Hui Lin, Stephen D. Tsai, Yue-Shan Chang, Yueh-Chun Shih |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0703112-014600 |
| Rights | user_define, Copyright information available at source archive |
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