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Vliv reklamy na vývoj pubescenta / The influence of an advert on teenagers´development

The thesis is mainly theoretic-empiric. It deals with influence of an advert on pupils at secondary schools. The theoretic part deals with basic summary of key topics of adverts based on literature. There is also a part of teenagers´developing aspects. In the practical part the exploration is based on a questionaire which investigates manners and attitudes of pupils in relation to an advert.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:189432
Date January 2015
CreatorsMACOSZKOVÁ, Nikola
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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