The influence of a national reference group on the effectiveness of advertising communication

Description

Thesis (Ph. D.)--University of Wisconsin--Madison, 1967. / Vita. Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/47804206.html

Tags

Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/609008669
Date	January 1967
Creators	Schleifer, Stephen,
Source Sets	OCLC
Language	English
Detected Language	English