The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context with the item-specific and relational processing framework /

Description

Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Wei-Na Lee. Vita. Includes bibliographical references.

Links & Downloads

1. http://repositories.lib.utexas.edu/bitstream/handle/2152/1351/leeb06041.pdf

Tags

Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/57894598
Date	January 2004
Creators	Lee, Byung-kwan. Lee, Wei-Na,
Source Sets	OCLC
Language	English
Detected Language	English