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Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable products

Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/609107022
Date January 1982
CreatorsJonovic, Donald J.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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