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Advertising message effectiveness research: the state of the art in Hong Kong

published_or_final_version / Business Administration / Master / Master of Business Administration

  1. 10.5353/th_b3126263
  2. b3126263
Identiferoai:union.ndltd.org:HKU/oai:hub.hku.hk:10722/38114
Date January 1982
CreatorsWong, Chiu-tak, Benjamin., 黃昭德.
PublisherThe University of Hong Kong (Pokfulam, Hong Kong)
Source SetsHong Kong University Theses
LanguageEnglish
Detected LanguageEnglish
TypePG_Thesis
Sourcehttp://hub.hku.hk/bib/B31262636
RightsThe author retains all proprietary rights, (such as patent rights) and the right to use in future works., Creative Commons: Attribution 3.0 Hong Kong License
RelationHKU Theses Online (HKUTO)

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