The purpose of the study was to investigate teenage girls' attitudes toward fashion advertising and media. The study also sought to determine the influence of class enrollment and employment on attitudes toward fashion advertising. The data were collected by questionnaires administered to 121 high school girls enrolled in child development and fashion design major study classes. Descriptive statistics were computed along with a t-test for the difference between means for independent samples. Teenagers were found to possess many positive attitudes toward fashion advertising and to view print advertising less negatively than broadcast advertising. A highly significant difference was found between attitudes toward fashion advertising and class enrollment. In addition, a significant difference was found between attitudes toward fashion advertising and employment.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc504146 |
| Date | 08 1900 |
| Creators | Ruiz, Joyce |
| Contributors | Jernigan, Marian H., Thomas, L. Fred (Lawrence Fred) |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 53 leaves, Text |
| Rights | Public, Ruiz, Joyce, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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