The effects of culture and individual differences on the persuasiveness of comparative ads

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Thesis (Ph. D.)--University of Hawaii at Manoa, 2003. / Includes bibliographical references (leaves 150-179).

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/420665609
Date	January 2003
Creators	Polyorat, Kawpong.
Source Sets	OCLC
Language	English
Detected Language	English