The aim of this master thesis is to describe advertising, media planning, media and czech automotive market. Then will be analyzed automobile advertising in Czech Republic in 2013 on television, radio and in press. Generally characterize ads on the mass media market and find out how these media are used and identify their differences. The conclusion will be focused on the first five automotive brands according to the order in the market and determine promotion planning on their individual models. To this analysis will be used descriptive statistics.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193037 |
| Date | January 2014 |
| Creators | Joukl, Jiří |
| Contributors | Novák, Michal, Haucková, Marta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds