by Lau Chin-han, Cindy. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 39-40). / Table of Contents --- p.i / List of Tables --- p.ii / Chapter / Chapter I. --- Introduction --- p.1 / Background --- p.1 / Adspend in China --- p.3 / China Media Overview --- p.4 / Advertising Agencies in China --- p.8 / Advertising Law in China --- p.9 / Production Facilities in China --- p.10 / Objectives of the Project --- p.10 / Literature Review --- p.11 / Methodology --- p.13 / Chapter II. --- FACTORS INFLUENCING DECISION ON ADVERTISING STANDARDIZATION --- p.18 / Product Variable --- p.18 / Organizational Variable --- p.21 / Competitive Variable --- p.23 / Market and Societal Variable --- p.24 / Infrastructure Variable --- p.25 / Governmental Variable --- p.25 / Chapter III. --- RESULTS --- p.27 / Degree of Standardization --- p.27 / Correlates of Advertising Standardization --- p.29 / Chapter IV. --- FINDINGS AND IMPLICATIONS --- p.33 / Chapter V. --- LIMITATIONS AND FUTURE RESEARCH --- p.37 / BIBLIOGRAPHY --- p.39 / APPENDIX --- p.41
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318307 |
| Date | January 1995 |
| Contributors | Lau, Ching-han Cindy., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, ii, 46 leaves : ill. ; 30 cm. |
| Coverage | China |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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