Market share vs. market size effects of advertising : analysis of market structure /

Description

Thesis (Ph. D.)--University of Chicago, Dept of Economics, August 2003. / Includes bibliographical references. Also available of the Internet.

Links & Downloads

1. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3097106

Tags

Television advertising. Advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/53894277
Date	January 2003
Creators	Girnius, Audrius.
Source Sets	OCLC
Language	English
Detected Language	English