Corporate social advertising's effect on audience attitudes toward company and cause /

Description

Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 222-230). Available also in a digital version from Dissertation Abstracts.

Links & Downloads

1. http://wwwlib.umi.com/cr/utexas/main

Tags

Advertising Institutional advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/46322823
Date	January 1999
Creators	Morton, Cynthia Renee,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Digital version accessible at: