Fair Balance? an analysis of the functional equivalence of risk and benefit information in prescription drug direct-to-consumer television advertising /

Description

Thesis (Ph. D.)--University of North Texas, Aug.., 2009. / Title from title page display. Includes bibliographical references.

Links & Downloads

1. http://digital.library.unt.edu/ark:/67531/metadc12077

Tags

Advertising Drugs Television advertising

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/568609017
Date	January 2009
Creators	Baird-Harris, Kay. O'Connor, Brian C.,
Publisher	[Denton, Tex.] : University of North Texas,
Source Sets	OCLC
Language	English
Detected Language	English
Source	connect to online resource.