Referability of pertinent information as a factor in medium form effects on response to advertising of differentiable products

Description

Thesis (Ph. D.)--University of Wisconsin--Madison, 1982. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 89-92).

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1. http://catalog.hathitrust.org/api/volumes/oclc/9136046.html

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/609107022
Date	January 1982
Creators	Jonovic, Donald J.,
Source Sets	OCLC
Language	English
Detected Language	English