From the television advertisements made by presidential candidates from 1952 to 1976, this study analyzed the 131 advertisements that contained women. The analysis used the following descriptors: Number of Women's Roles, Age, Occupation, Marital Status, Locale, Concerns, and Status Relative to the Candidate. The results indicate that women are most likely to be shown as physically present although not speaking, in the 18 to 30 age group, belonging to a non-business atmosphere yet outside the home, and of an unknown marital status, and will not be shown in the same frame as the candidate. Womens' images in these advertisements were most commonly associated with issues involving the cost of living, taxes, pro-Nixon, and social security.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc500385 |
| Date | 12 1900 |
| Creators | Payne, Beth A. (Beth Ann) |
| Contributors | Kuiper, John B., Veeder, Gerry, Glick, Edwin L. |
| Publisher | University of North Texas |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 98 leaves: ill., Text |
| Coverage | 1952-1976 |
| Rights | Public, Payne, Beth A. (Beth Ann), Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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