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Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

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Identiferoai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-2010
Date01 January 1995
CreatorsEdwards, Steven Marc
PublisherCSUSB ScholarWorks
Source SetsCalifornia State University San Bernardino
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceTheses Digitization Project

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