Thesis (MA (African Languages))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: Issues relating to persuasive-message production motivated this study to investigate
the extent to which married Xhosa men use persuasive messages in their
conversations. The study also explored the influence goals that married Xhosa men
wish to attain when they engage in persuasive interactions. The study furthermore
aimed to determine the persuasive strategies used by married Xhosa men in their
persuasive messages.
Dillard and Marshall (2003) defined persuasion as an occurrence that comprises
longer, naturally impromptu messages concentrating mainly on a large body of
discussion with preferred topics of social, political and commercial importance.
Goals have been given much attention, since they play a major role in persuasive
messages. Dillard and Marshall (2003) distinguished between two types of goals:
primary goals and secondary goals. Primary goals are also referred to as influence
goals and are defined as the state of affairs that people wish to bring about (Dillard &
Marshall, 2003). The two authors mentioned also identified different types of primary
goals, referring to them as motivations behind the source’s influence attempt.
Different types of primary goals have been found in various works, including the
works of Dillard (2003), Wilson and Sabee (2003), Wilson (2002), Cody et al. (1994),
Dillard et al. (1989), Wilson and Kunkel (2000) and Schrader and Dillard (1998).
This study examined the approaches, such as directness or indirectness, that
married Xhosa men use when conveying their messages. It endeavoured to discover
the persuasive problems encountered by these men and other issues related to the
production of a persuasive message. In this study, the goal of giving advice appeared
to be the one used most by the men. The study revealed that the main reason for the
men giving advice was to help people in their society to lead healthy lifestyles. It also
showed that the common use of the advisory goal is valued in Xhosa culture and that
it is, to a certain extent, appreciated by those who are being advised. / AFRIKAANSE OPSOMMING: Kwessies wat verband hou met die skep van oorredende boodskappe was die
dryfveer agter hierdie studie wat ondersoek ingestel het na die mate waartoe
getroude Xhosamans oorredende boodskappe in hulle gesprekke gebruik. Die studie
het ook die invloed van doelstellings wat getroude Xhosamans graag wil bereik
wanneer hulle by oorredende interaksies betrokke raak, verken. Die studie het verder
ten doel gehad om die oorredende strategieë wat deur getroude Xhosamans in hulle
oorredende boodskappe gebruik word, te bepaal.
Dillard en Marshall (2003) het oorreding gedefinieer as gebeurtenis wat langer
boodskappe, wat van nature impromptu is, behels en wat hoofsaaklik op groot
massa bespreking met verkose onderwerpe van sosiale, politieke en kommersiële
belang konsentreer.
Heelwat aandag is aan doelstellings gegee aangesien dit belangrike rol in
oorredende boodskappe speel. Dillard en Marshall (2003) onderskei twee soorte
doelstellings: primêre doelstellings en sekondêre doelstellings. Primêre doelstellings
word ook invloeddoelstellings genoem en dit word gedefinieer as die toedrag van
sake wat mense teweeg wil bring (Dillard & Marshall, 2003). Genoemde twee outeurs
noem ook geïdentifiseerde verskillende soorte primêre doelstellings, en beskryf
hierdie soort as motiverings agter die bron se poging tot invloed. Verskillende soorte
primêre doelstellings is in verskeie werke aangetref, met inbegrip van die werk van
Dillard (2003), Wilson en Sabee (2003), Wilson (2002), Cody et al. (1994), Dillard et
al. (1989), Wilson en Kunkel (2000) en Schrader en Dillard (1998).
Hierdie studie het die benaderings, soos direktheid of indirektheid, ondersoek wat
getroude Xhosamans gebruik wanneer hulle boodskappe oordra. Daar is probeer om
die oorredende probleme wat deur hierdie mans teëgekom word en ander kwessies
wat met die produksie van oorredende boodskap verband hou, vas te stel. In
hierdie studie lyk dit asof die doel om raad te gee dié is wat die meeste deur die
mans gebruik word. Die studie het aan die lig gebring dat die hoofrede waarom die
mans raad gee, is om mense in hulle gemeenskap te help om gesonde lewenstyle te
handhaaf. Dit het ook getoon dat daar aan die gewone gebruik van die raadgewende
doel in die Xhosakultuur waarde geheg word en dat dit, tot sekere mate, deur
diegene wat raad gegee word, gewaardeer word. / ISISHWANKATHELO: Imicimbi enxulumene nokuveliswa kwemiyalezo yotshintsho lwengqondo iye
yaphembelela ukuba kuphandwe ubungakanani bokusetyenziswa kwemiyalezo
etshintsha ingqondo kwincoko ngamadoda amaXhosa atshatileyo. Esi sifundo
sikwaphonononga ezona njongo zoxinzelelo la madoda athi abe nomnqweno
wokuzifezekisa xa ezibandakanya kwiinkqubo zotshintsho lwengqondo. Ngaphezu
koko, esi sifundo sikwajolise ekufumaniseni amaqhinga okutshintsha ingqondo athi
asetyenziswe ngamadoda amaXhosa atshatileyo kwimiyalezo yawo yokutshintsha
ingqondo.
Njengoko kuchaziwe ngu Dillard no Marshall (2003), utshintsho lwengqondo
sisenzeko esiquka imiyalezo emide, engalungiselelwanga kwangendalo, egxila
ngakumbi kwiingxoxo ezinemiba eliqela enemixholo engentlalo, ezopolitiko
nezingokubaluleka korhwebo.
Iinjongo abantu abathi bafune ukuzifezekisa zinikwe ingqwalasela enkulu nanje
ngoko zidlala indima ephambili kwimiyalezo etshintsha ingqondo. UDillard no
Marshall bangowama-(2003) bohlula phakathi kweentlobo ezimbini zeenjongo
abantu abanazo nabathi banqwenele ukuzifezekisa; iinjongo ezisisiseko (Primary
goals) kunye neenjongo zenqanaba lesibini (Secondary goals). Iinjongo ezisisiseko
zikwabizwa ngokuba ziinjongo ezinoxinixelelo (influence goals) kwaye zichazwa
ngokuba ziinjongo abathi abantu banqwenele ukuzifezekisa ngu Dillard no Marshall
bangowama-(2003). Bakwalatha iintlobo ezahlukeneyo zeenjongo ezisisiseko
abakwazibiza ngokuba ziimpembelelo ezithi ziphembelele umzamo wokutshintsha
ingqondo womvelisi womyalezo lowo. Ezi ntlobo zahlukeneyo zeenjongo ezisisiseko
zifunyaniswe kwimisebenzi eyahlukeneyo, misebenzi leyo equka umsebenzi ka-
Dillard no Marshall bangowama-(2003), ka-Wilson no Sabee bangowama-(2003), ka-
Wilson wangowama-(2002), ka-Cody et al. bangowama-(1994), ka-Dillard et al.
bangowama-(1989), ka-Wilson no Kunkel bangowama-(2000), kwakunye noka
Schrader no Dillard bangowama-(1998). Esi sifundo sikwaphonononga nendlela athi amadoda amaXhosa atshatileyo
ayisebenzise xa egqithisa imiyalezo yawo, umzekelo ukuthi ngqo (Directness)
okanye ukungathi ngqo (Indirectness) kwimiyalezo yawo. Esi sifundo sikwazama
ukufumanisa iingxaki zotshintsho lwengqondo ezithi zifunyanwe ngala madoda
kuquka neminye imiba enxulumene nokuveliswa kwemiyalezo yotshintsho ingqondo.
Kwesi sifundo injongo yokunika icebiso ibonakala iyeyona isetywenziswa kakhulu
ngamadoda amaXhosa atshatileyo. Esi sifundo sivelisa ukuba iyonke injongo
yokucebisa kula madoda kukunceda abantu ekuhlaleni ukuba babenobomi
obusempilweni. Ukusetyenziswa kakhulu kwenjoko yokucebisa kwesi sifundo
kukwabonakalisa ukuba injonjo yokucebisa ixatyiswe kakhulu kwinkcubeko
yamaXhosa kwaye ngokwezinga elithile ikwathakazelelwa ngabo banikwa icebiso
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:sun/oai:scholar.sun.ac.za:10019.1/2971 |
| Date | 12 1900 |
| Creators | Titi, Nonzolo |
| Contributors | Dlali, M., University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of African Languages. |
| Publisher | Stellenbosch : University of Stellenbosch |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | University of Stellenbosch |
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