Main point of this work is to describe known aproaches to strategic brand management and to implement this aproaches on the real data from automotive industry. This whole topic is analyzed from media agency point of view.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9428 |
| Date | January 2009 |
| Creators | Vacovský, Josef |
| Contributors | Postler, Milan, Vítek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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